Boomerang > The Matrix - Video Review

The world spit me out and I was spinnin' around

The Nicole Scherzinger juggernaut gathered even more momentum yesterday with the release of her game-changing "Boomerang" video. This is some next level shit but I'm going to keep it real. My initial reaction was something along the lines of - what in the "Scream & Shout" hell is this? But then I watched it a couple of dozen more times and realised that Nicky is breaking new ground with her high art, low budget masterpiece.

Before I delve into the magic of Matrix - The Musical, can I just say how much better "Boomerang" sounds in HQ? I loved the radio rip but it made the production sound a bit shoddy. Now this is the kind of pop perfection I expect from the woman who brought us "Wet"! Moving on to the video. It's rather gorgeous to look at it, don't you think? Nicole is always flawless but she really brings sexy back in a selection of stylish outfits that show off her killer curves.

In the first couple of scenes, "Boomerang" reminds me of Kylie's "Love At First Sight" with the flashes of colour juxtaposed against the black and white background. It's chic and classy and almost a bit boring but then we're thrown down the rabbit hole into a weird and wonderful world of marching Scherzi-soldiers and dubious special effects.

Actually, let me clarify. Some of the visuals are stunning - I love the scene where all the Nicoles are hanging mid-air and when they make pretty shapes. My favourite part is probably when the diva has light glowing out of her back. That is some Tron-inspired shit right there! The weirder the concept, the better the computer effects look. However, there are a couple of dodgy moments and there's no excuse for wearing a garbage bag in that neon cage.

On the whole, however, "Boomerang" is stylish and odd and utterly captivating. It's a Lady Gaga concept filmed on a Dev-sized budget but that's Nicky for you. Always aiming for the top!

Watch in awe as the most underrated girl in game snatches your fave's wig below.

9/10

Nicole Returns! Jesus Weeps! Careers End!

Bless Nicole. Amid the forced quirkiness of Lady Gaga and Taylor Swift's increasingly stale girl-next-door routine, it's a breath of fresh air to welcome back an old school pop star. You know, a diva that is happy to just look pretty while singing and dancing without reinventing the wheel? The patron saint of puakenikenis is an easy target - her delusional tweets rival any parody account - but she is talented and deserves to find her own niche after all those years of Pussycat Doll hell.

"Boomerang" is a giant step in the right direction. The surprisingly '80s-inspired pop tune sounds like the bastard child of Stacey Q and Laura Branigan - it's an avalanche of (intentionally) cheesy keyboards and catchy vocal hooks. In typical Nicole style, the lyrics don't make a lot of sense (see iconic Killer Love album track "Amenjena") but trust me, you'll be singing "I'm a boomerang oh wo-oh-oh oh wo-oh-oh!" by the time the track ends.

And now the million dollar question. Is it a hit? I think Nicky has Europe in the bag. Australia could go either way (a promo visit would pretty much guarantee a high chart position) and anything could happen in States. I mean Dev had a top 20 hit there, so the standard is low. Most importantly, I'm just happy to have the Hawaiian pop princess back. Her unreleased albums are better than your fave's finest moment!

Listen to a very rough radio rip of the future number one, Grammy-winning smash below.

9/10

Nicole Scherzinger unveils high budget 'Boomerang' promo

"Boomerang" is happening after all! Praise Jesus! The future smash was originally due to hit UK radio on January 7 but was pushed back to accomodate Ms Scherzinger's Hawaiian holiday. For a while there I feared it would end up in the same box of broken dreams that currently houses Killer Love and Her Name Is Nicole. Happily, we have a new release date - January 24 - and some era-defining publicity!

To ensure the song's success, the only relevant Pussycat Doll invested in a Sharpie and wrote a sign on a scrap of cardboard. She then took a pic of her exquisite handiwork with a mobile phone and posted it on Twitter. Could Lady Gaga? I'm so here for Nicole's new club-banger. I love the preview and the video looks incredible. Watch 15 seconds of the clip below.